Retail intelligence
We transform data
into decisions that make
your business thrive.
While you focus on growing the company, Realytics takes care of the health of your operations.
Connected data, artificial intelligence, and clear recommendations so you can make decisions with confidence.
Data in Direction
Pharmacy
Footwear
Fashion & Apparel
Bars and Restaurants
Pet Shops and Veterinary Clinics
Many other segments
Some of the clients served
Challenge
Realytics was born out of challenges that the retail has learned to normalize.
Since 2018, Realytics has closely followed the evolution and challenges of the Brazilian retail sector, transforming data into smarter decisions and tangible results. Founded in 2018 by senior executives with extensive experience in technology, major global companies, and retail, Realytics was born with a clear purpose: to democratize access to advanced technology and Artificial Intelligence for the retail industry, making capabilities once restricted to the largest corporations accessible to chains of various sizes and markets. Throughout this journey, we realized that:
On one side,a retail sector held hostage by expensive and non-integrated tools.
On the other side, artificial intelligence is invading all sectors of the economy.
Decisions made based on intuition.
Systems that do not integrate.
Stagnant inventory. Lost sale.
Lots of graphics. Little direction.
Solutions
A connected journey: from the first customer contact to the purchase decision.
CRM
1
Relationship
Customer is impacted
The sale begins before the store.
Live, segmented base
Personalized Re-activated
Pre- and Post-Sales
Sales Team Management
2
Storefront
The treatment happen
Organized and optimized service.
Current list and queue management
Measured flow
Reason for Non-Sale
Discover why your customers aren’t buying in the store.
Control Panel
3
Integration
The data are integrated
Everything connected to your ERP.
Synchronization of all data
ERP, POS, and CRM speaking the same language, with no manual rework.
Inventory and purchasing under control
The foundation that supports the rest
Indicators
4
Management
Data turns a decision
You lead the whole, not the parts.
Goals, rankings, and conversion rates tracked via dashboards and alerts that signal deviations from the norm before they turn into losses. The entire operation in a single view.
Management indicators in one place
The day’s result is in sight, while there is still time to act.
Alerts before losses occur
Decision-making support
Artificial Intelligence
5
Intelligence
You act with precision
Intelligence that anticipates.
Real-time vital signs
Next best action
Impact already calculated
Solutions
A connected journey: from the first customer contact to the purchase decision.
1
Relationship
Customer is impacted
CRM
5
Intelligence
You act with precision
Artificial Intelligence
Sales Team Management
2
Storefront
Customer Service
From sales person rotation to goal tracking, they organize customer interactions in a balanced way, while reasons for lost sales reveal how to improve performance.
4
Management
Data becomes decisions.
Management indicators (sales, inventory, satisfaction, financial) provide a centralized view of your company. They generate dashboards and alerts to support decision-making.
Indicators
Control Panel
3
Integration
The data are integrated.
Relationship
The sale begins before the store.
Live, segmented base
Personalized Re-activated
Pre- and Post-Sales
Storefront
Organized and optimized service.
Current list and queue management
Measured flow
Reason for Non-Sale
Integração
Everything connected to your ERP.
Synchronization of all data
Inventory and purchasing under control
The foundation that supports the rest
Management
You lead the whole, not the parts.
Management indicators in one place
Alerts before losses occur
Decision-making support
Intelligence
Intelligence that anticipates.
Real-time vital signs
Next best action
Impact already calculated
How it works
We manage the intelligence that moves retail.
We monitor the vital signs of every part of the operation and turn them into decisions.
Sales, inventory, staff, and customers change daily, and every move sends a signal. Retailers have learned to wait for these signals to turn into symptoms because the data is scattered across systems that don’t communicate with each other.
Realytics gathers this data and delivers actionable recommendations, guiding exactly what needs to be done across commercial, administrative, financial, and inventory areas.
Stop looking at the past and start taking action now, while we take care of the health of your operation.
Impact
Turn Your Data into Direction.
Impact
Practical and measurable recommendations.
While you wait for the report to be finalized, your operation has already changed.
Results
Discover Realytics impact through the voices of leaders.
“
- Implementing Realytics at our company was a game-changer. We are experiencing a significant transformation in how we manage our processes. The tool has not only streamlined our operations but also boosted our efficiency across the board. Beyond the tangible improvements, Realytics has also strengthened our team; we are more aligned, collaborative, and focused on delivering the best service to our clients.
Paulo Chut
Partner on MDS Brokers
“
- We have partnered with Realytics since May 2020, and they have been a key ally in helping us overcome the challenges of this increasingly competitive market. Realytics built a robust data engineering architecture, enabling us to make executive, managerial, and operational decisions based on insights derived from our own company’s data.
Lucas Barcelos
CFO on Barcelos Group
“
- Realytics has been a key partner. Thanks to their consulting expertise and innovative solutions, we have access to detailed market analysis, enabling us to identify trends and consumer behaviors, and to make more informed, efficient decisions. It is gratifying to rely on a company like Realytics, which is committed to providing efficient, high-quality solutions for the retail sector. Their business intelligence consulting services have been crucial.
Renata Mancini
Comercial Director on S2 Holding SA
“
- The market changes rapidly and is becoming increasingly dynamic. I invest heavily in people and technology to drive company improvements. Realytics adds data intelligence to the mix, providing exactly what I need to determine the path forward for Blueman.
Michel Tauil
Partner & CEO on Blueman
Request a Demo
The platform chosen by those who make retail happen.
- Get a personalized assessment of your operation's data maturity.
- Discover which Realytics solutions make the most sense for your company size and sector.
- Schedule a demo of the platform with our team.
- Learn more about ERP integration, timelines, and investment.
Fill out the form below.
FAQ
Answering Your Questions.
Understand how Realytics transforms data into smarter decisions and how our platform can adapt to the realities of your operation.
How does Realytics ensure the security and privacy of my data?
I already have an ERP; do I need Realytics?
Yes, your life will change significantly with Realytics because your ERP records raw transactional data. Realytics organizes everything and fixes errors, making it easier to access information and make decisions. We connect to all data sources to extract answers the system wasn’t originally designed to provide.
Here’s an example we like to use: imagine a wardrobe (your ERP) filled with *lots* of items (your data). You’re in a rush to leave and need to find “that specific outfit” (a report for decision-making).
Unfortunately, the wardrobe is always a mess, and it takes time to find what you need. (Anyone who works with ERPs knows that’s often the reality…)
Then, when you finally find it, you realize the garment is wrinkled or torn and needs fixing—right as you’re about to head out… (e.g., Should I buy more of this stock? Will I have gaps in my product assortment? Am I selling above or below the target margin?)
Realytics keeps your “wardrobe” organized and ensures every item is in perfect condition, error-free. Plus, it helps you choose the best “styles, looks, or combinations” for any occasion.
Is Realytics only for large networks?
How long does it take to see results?
Once the integration is complete, you can immediately track sales, inventory, and your team—all in an integrated manner and on a daily basis! Gains such as an average increase of over 25% in impacted sales are built up over the course of your journey using the platform.
Do I need to switch my current CRM?
No. Realytics has its own CRM system, but if you prefer to keep your current CRM or any other management system, that’s no problem. All the systems you use can be integrated to generate truly relevant information and insights for a 360° view.
How does the diagnostic process work?
Before any integration, we identify the answers your business needs to grow and assess your operation’s data maturity—this defines the starting point for the implementation, which does not take long.
How is the implementation carried out?
We integrate your systems (ERP, POS, CRM) and structure the data to generate the insights you need. We define the integration timeline in collaboration with you, ensuring your operations aren’t disrupted during the process. For instance, if you use one of the leading ERPs in the retail sector, Realytics can start delivering the expected results within just a few weeks.
Do I have support after implementation?
Yes. We offer training for your team—including in-store sales training—and ongoing support for adjustments, ensuring the solutions are used correctly from day one.
Does the platform evolve with my business?
Yes. Once things are consolidated, Realytics remains available to implement updates that reflect your company’s evolving stage, integrate new insights, and continue the optimization journey. It is not a one-off delivery but an ongoing partnership, as we are committed to supporting our clients’ growth journeys.
How much does it cost? Is it expensive?
Realytics charges a monthly fee that varies based on the number of stores or points of sale in your business. The cost is flexible and depends on the number of modules selected; Realytics offers highly competitive market rates, especially considering the comprehensive range of solutions we provide.
Instead of hiring multiple separate vendors—turning your IT setup into a “Frankenstein” system—you can consolidate everything with Realytics and pay less for superior service, as your data will be seamlessly integrated exactly the way you need it.
Is Realytics an ideal solution if you are a franchisor or a franchisee?
Yes. If you are a franchisor, you will have a comprehensive view of your network, whether it consists of a single brand or multiple brands. If you are a franchisee, you can also implement a level of management, governance, and decision-making that is often superior to what the franchisor provides.
Is Realytics a company that seeks alliances and partnerships with large companies?
Yes. If you are from a global consultancy, or work in innovation or R&D at a major retail company, reach out to Realytics to establish a partnership or build a strategic alliance—and who knows, Realytics might just become an asset that accelerates your business.