Privacy Policy

Last updated: October 2, 2026

1. Who we are

Realytics (REALYTICS CONSULTORIA EM INTELIGÊNCIA DE NEGOCIO LTDA, CNPJ 31.289.439/0001-00, headquartered at Rua Glaucio Gil, 01246, sala 207, Recreio dos Bandeirantes, Rio de Janeiro – RJ, CEP 22790-177, Brazil) is a Brazilian data intelligence company for the retail sector. This Policy explains how we collect, use, share and protect the personal data of people who visit realytics.com.br (the “Site”) or contact us, in compliance with the Brazilian General Data Protection Law (Law No. 13,709/2018 — LGPD).

For the purposes of the LGPD, Realytics acts as the controller of the personal data processed through the Site.

2. What data we collect

2.1. Data you provide to us

• Full name
• Business email address
• Phone number
• Company and job title
• Industry segment and size of your operation
• The content of messages sent through contact or demo request forms

2.2. Data collected automatically

• IP address and approximate location
• Device type, browser and operating system
• Pages visited, time spent, clicks and traffic source (e.g., search, social media, ads)
• Cookie identifiers and similar technologies

2.3. Data from third parties

We may receive professional data from public sources or networking platforms (such as LinkedIn) for B2B commercial outreach, always in compliance with the LGPD.

2.4. Data we do not request

We do not intentionally collect sensitive personal data or data of children and adolescents through the Site. Please do not send such data in free-text fields.

3. Why we use your data and on what legal basis

• Responding to inquiries and demo requests: performance of preliminary procedures related to a contract, and legitimate interest.
• Presenting our solutions and carrying out B2B commercial outreach: legitimate interest.
• Sending newsletters, materials and marketing communications: consent, with the option to unsubscribe at any time.
• Analyzing Site usage and improving the experience: legitimate interest and, for non-essential cookies, consent.
• Ensuring security, preventing fraud and protecting the Site: legitimate interest.
• Complying with legal and regulatory obligations and exercising rights in legal proceedings: compliance with a legal obligation and regular exercise of rights.

4. Who we share data with

We do not sell personal data. We may share it only when necessary, with:

• Suppliers and processors that provide hosting, email, CRM, marketing automation, analytics and support services, always under contracts with confidentiality and security obligations;
• Professional advisors (legal, accounting, audit), when necessary;
• Public authorities, under a legal obligation, court order or request from a competent body;
• Third parties in corporate transactions, such as mergers, acquisitions or reorganizations, with data subjects’ rights safeguarded.

5. International data transfers

Some of our suppliers may store data on servers outside Brazil. In these cases, we adopt the safeguards provided by the LGPD (Articles 33 et seq.), such as appropriate contractual clauses and the selection of suppliers with a compatible level of protection.

6. Cookies and similar technologies

We use cookies to make the Site work and to understand how it is used.

• Strictly necessary: ensure security and basic operation. They cannot be disabled.
• Performance and analytics: measure visits and browsing behavior in aggregate form (Google Analytics).
• Marketing: allow us to measure campaigns and show more relevant communications.

On your first visit, you may accept, refuse or customize non-essential cookies through the consent banner. You can also manage them in your browser settings. Disabling certain cookies may affect parts of the Site experience.

7. How long we keep your data

We keep data for the time necessary to fulfill the purposes described in this Policy and our legal obligations. In general:

• Contact and outreach data: while there is a relationship or legitimate commercial interest, and for up to 12 months after the last interaction;
• Marketing data based on consent: until consent is withdrawn;
• Browsing data: according to the configuration of analytics tools, generally for up to 12 months;
• Data necessary to comply with legal obligations or to defend legal claims: for the applicable statutory limitation periods.

After these periods, data is deleted or anonymized.

8. Your rights as a data subject

Under Article 18 of the LGPD, you may request at any time:

1. Confirmation that we process your data;
2. Access to the data;
3. Correction of incomplete, inaccurate or outdated data;
4. Anonymization, blocking or deletion of unnecessary or excessive data, or data processed in violation of the law;
5. Data portability, in accordance with the Brazilian Data Protection Authority (ANPD) regulations;
6. Deletion of data processed on the basis of consent;
7. Information about the entities with which we share your data;
8. Information about the possibility of not giving consent and the consequences of refusal;
9. Withdrawal of consent;
10. Objection to processing carried out on a basis other than consent, in case of non-compliance with the law;
11. Review of decisions made solely on the basis of automated processing that affect your interests.

To exercise your rights, write to faleconosco@realytics.com.br. We may ask for information to confirm your identity. We will respond within the legal deadline. You may also file a petition with the ANPD.

9. Information security

We adopt reasonable technical and organizational measures to protect data against unauthorized access, loss, alteration or improper disclosure, including encryption in transit, access control, monitoring and internal security policies. No system is completely free of risk. In the event of an incident that may cause relevant risk or harm, we will notify affected data subjects and the ANPD, as required by the LGPD.

10. Data processed on the Realytics platform

This Policy covers data collected through the Site. Data that our customers enter or integrate into the data intelligence platform (for example, sales, inventory, assortment and consumption data) is processed according to the service agreement signed with each customer, under which Realytics generally acts as the processor and the customer as the controller.

11. Links to third-party sites

The Site may contain links to third-party pages. We are not responsible for the privacy practices of those sites and recommend reading their respective policies.

12. Changes to this Policy

We may update this Policy from time to time. The current version will always be available on the Site, with the date of the last update. Relevant changes will be highlighted.

13. Contact

For questions about this Policy or the processing of your personal data:

• Email for support and privacy matters: faleconosco@realytics.com.br
• Phone and WhatsApp: +55 21 99371-1218
• Business hours: Monday to Friday, 9 a.m. to 6 p.m. (Brazil time)
• Address: Rua Glaucio Gil, 01246, sala 207, Recreio dos Bandeirantes, Rio de Janeiro – RJ, CEP 22790-177, Brazil